Drop a Search terms CSV

Parsing, the Kill list, and exports stay in this tab. Paste negatives from Editor to check match types before Post.

Paste negatives from Editor to check match types before Post

Add these columns in Google Ads before you download

Search terms → Columns. They are off by default. Missing any of them degrades a feature — it does not reject the file.

Conv. value — So Leaky can use ROAS, not only Cost / conv. Without it, we only use CPA.
Keyword — So converting queries that are not already exact can be suggested as exact keywords. Without it, Winners stay hidden.
Added/Excluded — So queries already marked Excluded are not suggested again. Added rows still run. The file still runs.

Analysis settings

Target CPA wins when supplied. Otherwise ZeroConv derives a non-brand benchmark.

Brand terms

Whole-token matching: ace does not match place.

I entered the relevant brand terms, or this report contains no brand traffic.

Target CPA

Same currency as the report. Leave blank to derive CPA from this file.

Confidence

Advanced

Fallback CVR

Allow per-suggestion broad reviewOff by default. Adds an unchecked broad preview with a recalculated blast radius; generated themes stay phrase match.

Confirm your brand terms, or confirm that this report has no brand traffic.

Send this file's column names (the header row only) so we can measure auto-detection. Off by default. Never data rows or search terms.