Find spend that never converted.Without over-blocking.

Drop a Search terms CSV. ZeroConv flags which terms crossed your confidence bar, tests the blast radius, and returns the smallest defensible set of negatives.

Analysis settings

Target CPA wins when supplied. Otherwise ZeroConv derives a non-brand benchmark.

Brand terms

Comma-separated. Whole-token matching only.

I entered the relevant brand terms, or this report contains no brand traffic.

Target CPA (account currency)

Fallback CVR

Confidence

Allow per-suggestion broad reviewOff by default. Adds an unchecked broad preview with a recalculated blast radius; generated themes stay phrase match.

Confirm your brand terms, or confirm that this report has no brand traffic.